Business Administration I · 3 ECTS
- Semester
- Autumn semester
- Workload
- 3 ECTS
- Degree
- OEC · INF
Module overview
The BA I course consists of two parts. The lecture 'Foundations of Management' introduces key questions of management, management science, and its philosophy‑of‑science foundations. Accompanying it is the exercise 'Entrepreneurial Management', which illustrates management challenges using the example of a young firm's start‑up process. The lecture 'Foundations of Marketing' introduces the basics of marketing, covers the development of the field, market research, the marketing instruments, and marketing management. Exercises on the marketing topics covered are held in parallel.
Retained from the earlier FVOEC module texts. The current description in the UZH module catalogue is authoritative.
What you will learn
- Identify management challenges using management science theories
- Question management decisions based on their philosophy‑of‑science position
- Describe management instruments and apply them using examples
- Understand the mindset and tasks of marketing
- Understand the instruments of marketing
- Know and apply methods of data collection and analysis
Tips from a student perspective
FVOEC student experience
- Business Administration has a reputation that precedes it, but you still should not take this course lightly. The end‑of‑semester exam is very text‑heavy and you must quickly identify the relevant theories, otherwise you will run out of time. The module is split into two parts. The first covers management fundamentals, the second marketing.
- The management part is abstract and may not be easy to grasp immediately. A supplementary summary can help with orientation, but it should always be checked against the current UZH material.
- Try to do the exercises in advance whenever possible—this is generally the best way at university because you learn the most and can identify your weaknesses. The exercises are mostly practice‑oriented and therefore relevant later. In the first weeks try several tutorials and then stick with your favorite.
- The calculations are relatively simple and often appear in the exam, so memorize them to collect quick points.
- Read the prompts carefully. This tip applies in general but especially in BA I: questions often involve “wordplay,” where you must pick exactly the wrong option. That is not obvious from the text. Always read carefully.
These notes reflect earlier course editions. Teaching staff, assessments, compulsory coursework, materials, and permitted aids can change.
Established study materials
- Slides, practice questions
SO22 V2 · HS26
Authoritative module information
Availability, language, teaching staff, and assessment can change. Check the current semester in the UZH module catalogue.